The Business Blast Off Programme

Attract perfect-fit clients and generate consistent income without burning out.

Are you sick and tired of running yourself ragged, trying to get your business off the ground?

Have you:

And STILL feel like you’re no further forward? 😫

Maybe you kept everything on hold until you got your website finished, and now you’re so embarrassed by it, you don’t show anyone?

Have you set up accounts across all the socials and completely run out of things to say?

Do you turn up at networking meetings and nervously give pitches you know aren’t very good to people you have nothing in common with?

Have you agree to do work you don’t really want to do for people you don’t really like?

All the while you’re switching your focus every few weeks.

Maybe you should help this person or that person?

Perhaps you should create a course or sell some templates?

What about a power hour?

Throw in all the doubt, fear of failing, nervousness about being visible – and argh! 🤯 


Running your own business wasn’t supposed to be this hard, was it?

There is another, easier way.

Just imagine:

Feeling calm and in control of your business.

Attracting all the lovely, well-paying clients you need without exhausting yourself and missing out on family time.

Sleeping soundly at night because you know you haven’t missed anything important.

A thriving business to be proud of.

Super-solid foundations and a simple plan so you can grow even more.

“My business is doing really well, thanks!” you’ll be able to tell anyone who asks.

You don’t need to imagine anymore. We’ll do it together over the next six months.

But how, when everything is such a mess?

First of all, I want you to know that there’s nothing wrong with you.

It’s totally normal to get overwhelmed by all the things you think you’ve got to do when trying to make your first business work. After all, there are so many people out there posting that you need to do this and that, otherwise you’re going to fail.

Most of the things they talk about are needed at some point in your business journey, but they aren’t needed NOW.

Trying to do everything in the early days leads you to where you are at the moment. Frazzled and fed up.

It’s simply not possible for you to do everything on your own, all at the same time.

You need to master one thing before moving onto the next.

So here’s what we’re going to do:

We’re going to press pause and untangle everything going on in your head, notebooks and post-its. I want to hear about everything you’ve done so far and all the ideas you’ve got on your to-do lists.

The priority is to start bringing more clients and more money into your business, so we’ll restart with the tasks that achieve that and park the rest for later to free up your time and brain space. We’ll get clear on:

We’ll focus on your perfect client, get to understand what problems they have, and explain how you can solve them in words they use themselves. This work with help you to stand out as the go-to person when it comes to marketing.

Knowing your perfect client on a deep level will help us:

I’ll be right beside you, guiding you and making sure you hold your nerve while you give it time to work.

No more distraction from those ads promising overnight riches that keep popping up in your social feeds!

Ready to banish all that uncertainty and make the money you deserve? 

Book a call with me now to check we’re a good fit:

About Me

There are thousands of experts selling their products online, and when you’re unsure about what you’re doing in business, it’s easy to find yourself shelling out for things you don’t need yet. Then you end up trying to do too much too soon and not doing any of it very well.

Add in the guilt of buying stuff you never even look at, and the pressure keeps building. Overwhelm and frustration set in as you flail around trying all sorts, hoping that something sticks.

You’re on a one-way ticket back to corporate life if you don’t nail the basics and keep everything simple.

It’s my job to filter through everything that’s stressing you out and get you back on track. We’ll create an easy-to-follow plan, stitching everything together at the right time. And I’ll be right beside you as you swing it into action.

In the Business Blast Off Programme, there are no gimmicks, sleazy tactics, or promises of 10K months in two weeks. But I do share the fundamentals that got me turning a profit within months of launching my first business back in 2019.

You're probably wondering what the Business Blast Off programme looks like. Let me show you what you’re signing up for. 👇

Get more clients and more money without overwhelming yourself

Step 1: Back to Basics

We start with a brain dump where you tell me everything on your mind about your business.

We look at everything you’ve done so far, all your ideas, to-do lists, worries, and stresses.

We strip it all back to the essentials you need to get more clients and money coming into your business. Everything else will go on a ‘not yet’ list so it’s not forgotten, but you’ll have the headspace to take action without getting overwhelmed again.

We firm up boundaries around your time and the type of work you want, so you don’t find yourself agreeing to do stuff you don’t like when you’d rather be enjoying time off.

BONUS 1: The Business Launch Checklist to make sure you didn’t miss anything important when you set up.

Step 2: Your Best Offer

The main priority is to get a steady flow of money into your business, so we sort out exactly WHAT you’re selling and pinpoint precisely WHO will buy it. If you’ve been trying to sell all sorts to anyone, this is where it stops. Now is the time to go all in on one thing and market the hell out of it. We’ll sort it all out together.

We go deep into learning about your dream client – the type of person you want to work with. We need to get to know what’s going on in their world so:

 – you’re sure that they want what you’re selling; and 

 – you can communicate effectively with them (by that I mean so they eventually become buyers). 

We make sure that it’s easy for potential buyers to understand your offer and how it will help them overcome problems they’re facing. We’ll also iron out any doubts you might have about pricing it.

Step 3: Socially Savvy

So now you’ve got a polished offer and know who you’re searching for to buy it! Next, we need to make sure everyone knows about it. The easiest way to do that initially is with social media.

We audit your business social media accounts and make sure they’re shipshape, explaining what you do and for who.

I share everything I’ve learnt about how social media works in business, both in terms of the type of content you share and etiquette. Then, it’s onto growing your network of connections.

We use the perfect client work we did to brainstorm heaps of ideas for you to post about and pull together a simple plan for you to follow. You’ll never find yourself staring at a blank screen wondering what to post after this!

BONUS 2: The Light Up Your LinkedIn e-book with everything you need to know to optimise your profile so it stands out to potential clients.

Step 4: Lift Off!

Now it’s time to find your voice and start sharing your new content! We’ll keep building your network and supporting your connections too. I’ll show you how.

Once you’re up and running, you’ve got to keep it up. It takes several months for people to get to know you, so you’ve got to be persistent.

We revisit the action plan we first put together, and you’ll be surprised how much we’ve got ticked off. 

We touch on how to get more mileage out of your content by sharing it in different ways, and then plan what comes next for your business. You can head off to implement it yourself or we can talk about how I can help you some more. 

Are you ready to blast off with your business?



Ditch the doubt and get ready to blow your corporate career out of the water!

It doesn’t matter how calm, competent or knowledgeable you were in your employed role, starting your own business has even the best of us feeling like jittery fish out of water.

At the end of this programme, you’ll have shaken off your feelings of uncertainty and will be owning your role as an independent business owner. Free from all the doubts and worries, you’ll be confidently carving your own path, knowing that you’re doing all the right things in exactly the right order.

Armed with your simple strategy, you won’t feel like a headless chicken anymore. The pace will be comfortable and manageable again. You will be calm and in control.

You’ll know your perfect client inside out and how focusing on them makes everything else you ever do in your business SO much easier.

You’ll have got to grips with social media marketing and be showing up in a way that feels good and true to your values. You’ll be attracting wonderful clients who treat you with respect, value your work and pay what you ask on time, every time.

You’ve worked so flipping hard to get this far. Let’s get everything untangled so you can get out there and show the doubters exactly what you’re capable of!

The cost: One payment of £3,450 or six monthly payments of £585.

Get in-depth one-to-one support to build the foundations of a rock-solid business. No more going round in circles and wondering whether you’re doing the right thing. No more hesitating and holding back. You’ll be taking decisive action from now on.

This is your chance to tidy all the brain clutter making you doubt yourself and get clear on what you’re selling, who you’re selling it to and how to sell it on social media without it making you feel icky. 


As soon as you’re ready! Book a call with me so we can make sure we’re a good fit, and then it’s all systems go. 👍

To complete the sessions of the programme and the homework, it’ll take a minimum of 5 hours per month. Once you start posting on social media, it’ll take several months before you start getting any traction. Social media marketing is a long-term strategy, not a quick fix.

No, and no decent mentor ever can (so if they promise guarantees, maybe think again).

Success depends on you and the work you put in. It depends on you getting past your fears and doubts and taking action.

I’ll show you step-by-step how to do it.

I’ll support and encourage you every step of the way.

I’ll give you a kick when you need to focus and get things done.

If you’re up for it, let’s go!

It’ll vary from call to call. One week you might be reflecting more on the perfect client work we do, and another, you could be rewriting your LinkedIn profile or journaling about some fears you’ve mentioned.

I’ll record the sessions we do about your ideal client because the amount of detail that comes up when we talk about them is staggering. We get some juicy nuggets when you’re speaking freely, and while I’m good at taking notes, it’s difficult to catch it all.

We’ll recap the agreed actions at the end of each call, so you won’t need to record the calls unless you really want to. 😊

Click the button 👆 and follow the instructions to book a call so we can check we’re a good fit. Then we’ll get cracking!


“Before working with Caroline my head felt like a tangled bowl of spaghetti. I’d been working as a VA for a few years and wanted to move in a new direction. I’d had the idea of specialising as a Zoom co-host for a while, but was really struggling to do everything I needed to make my new business idea a reality when keeping the VA work going too.

I was overwhelmed with too much to do and I needed someone to help me sort it all out so I knew what to concentrate on first. I needed to be accountable to someone so I’d get on with it too. Things were getting to be too much for me so I asked Caroline if she’d support me.

After just one session with Caroline my head felt clearer. I didn’t feel so overwhelmed and I really felt like I had some direction and purpose back in my business. There was so much to look forward to and get excited about.

One of the most valuable sessions was the big brainstorming call where Caroline helped me to produce a massive spider diagram of content ideas for social media. She helped me come up with loads of prompts so I can keep showing up to market my co-hosting packages to potential clients. I still refer to it today because it’s fantastic.

Caroline was patient and kind with me, coming up with ideas that I would never have thought of to move things on in my business. She gave me a kick when I needed to focus and get things done, but also encouraged me when I was finding it hard to go public with the co-hosting packages and stop taking on VA clients.

I would highly recommend Caroline to anyone that is feeling overwhelmed and needing some direction in their business as she has all the star qualities of a fantastic business mentor. Thank you for all you help, Caroline!”

Lisa Heleniak, Director, LMH Virtual Assistants Ltd (The Zoom Genie)

“Before working with Caroline, I had become completely overwhelmed by everything I needed to do to get my business up and running properly. I was trying to do everything all at once and so, of course, I was seeing very little progress.

Caroline helped me to take back control from the very beginning. We started with a brain dump call where I was able to get everything out of my head. Caroline captured all the details and guided me on how best to prioritise it all.

After that first session, it was clear that I needed to pinpoint exactly who I was helping and what I was selling to them. Everything had got so jumbled because I’d had so many different ideas I was working on, but Caroline sorted them all out for me. 

She reassured me that we weren’t throwing all my ideas away, just parking them in a safe place to make mental and emotional space for me to be able to work on an actual product I can sell!

Our work isn’t done yet. My course is taking shape nicely now and Caroline will then guide me as I start marketing it to my audience. THANK YOU for all your help so far, Caroline!” xx

Elsa McLennan, McLennan-Lynch Consulting


Click the button 👆 and follow the instructions to book a call so we can check we’re a good fit. Then we’ll get started!

Want to join the Business Blast Off Programme but need a chat first?