I’ve noticed a tendency for newer business owners to spend weeks constantly tweaking their offer before releasing it into the wild.
1) Remind yourself regularly that you haven’t suddenly lost all the years of knowledge and experience you gained from study and employment. You’re just new to being self-employed.
You’re bloody good at what you do! Turning it into a business is the challenge but you’ll get to grips with it before you know it.
Don’t let your current lack of experience in running a business affect your confidence in your ability to deliver for your clients. You know exactly what you’re doing there, so own it.
2) Go back to basics and focus on the person you want to buy your thing. Work out what their specific problems are and help solve them.
No one expects you to fix everything, so you don’t have to keep learning and become a polymath-genius type. What you already know is enough to help people.
3) Make sure your thing solves your client’s problems.
Not sure if it does? Find people to test it out on.
4) Cut the fluff.
You’re not expected to pass on your entire industry knowledge to your clients! They don’t want to be an expert like you. They just want whatever tools and information will get them from where they are to where they want to be, so make sure you provide a nice, neat solution for them.
If you’re nervous about going public with your new offer and keep putting it off, it’s time to take action.
- Remind yourself how good you are at the work you do.
- Make sure that you’re clear what your perfect client’s problems are and ensure that your offer includes tools and advice to solve them.
- Cut out any ‘filler’ content and make a note of it in your ideas bank to figure out how you can use it in your marketing instead.
- Test your offer on a small group of people and ask for feedback.
- Make any improvements needed.
- Take a deep breath and launch your offer!